# AI Review Instructions — Huxberry Flagship Decision

You are reviewing or continuing a retail-location analysis for Huxberry (premium organic mattress retailer, Dubai). This file is the entry point for an AI session given only the report URL.

## The document set (fetch all four before forming conclusions)

1. `https://flagship.huxapps.com/` — the executive report (findings, charts, verdict table, fact ledger)
2. `https://flagship.huxapps.com/evidence-dossier.md` — **the source of truth.** Every claim tagged; every fact carries a re-check pointer (listing URL + agency reference, or the exact database/analytics query)
3. `https://flagship.huxapps.com/evidence-update.md` — working document: full rent tables with listing URLs, the 27-claim fact ledger, action list
4. `https://flagship.huxapps.com/research-handoff.md` — the earlier research handoff (historical; several of its numbers are superseded — its own corrections log explains which)
5. `https://flagship.huxapps.com/original-strategy.md` — the original strategy framing from the principals' first discussion (historical context; hypotheses, not findings)
6. `https://flagship.huxapps.com/principal-review.md` — Rajiv Faria's fact-checked review (22 Aug). Most of it verified on independent re-check (see report §08b), including one correction to the report: store attribution exists in webstore order notes ("Location: …"), the sofa surge is Festival Plaza-keyed, SZR is the premium-ticket store, Abu Dhabi is ~6% mattress-relevant, 48% of kitchen revenue is appliance pass-through, and 20% DREC tax applies on some Al Quoz-side plots.

Precedence: dossier + verified rows of the principal review (report §08b states which) > evidence-update > report page > handoff > original strategy. The two historical files show how thinking evolved; do not quote their superseded numbers (e.g. the AED 2.4M renewal ask — corrected to 2.0M; the coastal reading of "Umm Suqeim").

## Binding rules

1. Statements tagged `[FACT-VERIFIED]` or `[FACT-INTERNAL]` carry a re-check pointer. **Re-run the pointer before overturning any of them.** Statements tagged `[REPORTED]` or `[JUDGMENT]` are positions, not facts — treat them as claims to test.
2. Definitions are binding: "Umm Suqeim Road" means the inland Al Barsha 2 corridor, NOT the coastal villa district. The SZR zone is Interchanges 2–4. Huxberry retail in the ERP = subsidiary-13 sales orders with HUX- reference numbers only; anything under customer CUS-03146 is an intercompany duplicate — never count it.
3. Platform-reported advertising "attributed revenue" is not evidence. Use spend, clicks, and the spend-to-revenue correlation only.
4. All rents are ASKING prices as of 21 Aug 2026. Broker-confirmed figures override them; when they arrive, update the dossier's §4 tables and re-run the §3 ratings.
5. The webstore's order-level API only returns ~5 weeks of history; use its aggregate analytics or the ERP for anything historical.
6. Open items to investigate, in order: ground-truth rents on the five shortlisted units (dossier §14.1); the closed-order workflow question (§5); store-level order tagging — Festival Plaza attribution (§6); the kitchens staffing P&L (§7); the geo demand-test design (§14.6).
7. Every new claim you produce must carry one of the dossier's six tags and, if factual, a re-check pointer. Extend the fact ledger; do not restate claims untagged.
8. Data-system access (ERP, webstore, ad accounts) is internal — request it from Nish; do not attempt credential discovery.

## Current state of the decision (22 Aug)

Two verified finalists: **Al Joud Centre full-size** (AED 680k + ≥400k reported fit-out; kitchens only with designer hires and a factory-capacity fix) versus **Eiffel 1 focused mattress/bed flagship** (only at a WRITTEN ≤950k — the listing's own lease terms say 1.2M). The **Umm Suqeim Rd frontage unit (5,138 sq ft @ 1.5M ask)** led the first pass but its listing failed a quality check; it retakes the lead only if a site visit verifies it. The corridor-level rent finding (frontage 288–300/sq ft) stands independently on multiple agencies' listings. The principals have not decided; your job is to stress-test whichever direction you are given against the evidence, not to defend it.